Decoding Greenwashing Effects on Consumer Behaviour: A TCCM-Based Systematic Review

World sustainability series 2026

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Authors: Pinki Rani, Aditi Bhupendra Dadhich, Khyati Kochhar, Neelu Jain
DOI: 10.1007/978-3-032-10212-6_13
Cited by: 0
References: 54

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management

Publication details

Journal / source
World sustainability series
Pages
259–277
Publication date
1 January 2026
Language
EN