Integrating Green Marketing with AI and Machine Learning: A Data-Driven Approach to Sustainable Consumer Segmentation and Business Innovation

World sustainability series 2026 Book chapter

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Authors: Dimpy Sachar, Richa Arora, Suman Yadav, Aashima
DOI: 10.1007/978-3-032-10212-6_14
Cited by: 1
References: 23

Fields of Study & Subjects

Environmental Sustainability in Business Innovations and Analysis in Business and Education Internet of Things and AI

Publication details

Journal / source
World sustainability series
Publisher
Springer Nature Switzerland
Pages
279–308
Publication date
1 January 2026
Language
EN
Document type
Book chapter