The Green FOMO Effect: Moderating the Impact of Eco-Marketing on Consumer Purchase Intentions

World sustainability series 2026 Book chapter

View at publisher
Authors: Ritika Bhatia, Richa Nangia, Nitish Kumar Minz
DOI: 10.1007/978-3-032-10212-6_25
Cited by: 0
References: 15

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Retail Behavior Studies Sustainable Supply Chain Management

Publication details

Journal / source
World sustainability series
Pages
507–516
Publication date
1 January 2026
Language
EN
Document type
Book chapter