Trust in the Virtual: Deepfake Realism and Consumer Behavior for a Sustainable Future

World sustainability series 2026 Book chapter Open access

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Authors: Hrishikesh Desai
DOI: 10.1007/978-3-032-10212-6_3
Cited by: 0
References: 24

Fields of Study & Subjects

Digital Marketing and Social Media Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
World sustainability series
Pages
49–68
Publication date
1 January 2026
Language
EN
Document type
Book chapter