Social Media Strategies for Sustainable Fashion: Engaging Consumers Through Purposeful Branding and Storytelling

World sustainability series 2026 Book chapter

View at publisher

Authors: Kritika Nagdev, Anupama Rajesh, Vedant Patil, Arjit Malhotra, Apurva Luthra

DOI: 10.1007/978-3-032-10212-6_4

Cited by: 0

References: 15

Fields of Study & Subjects

Digital Marketing and Social Media Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

References 15