How Does Data Privacy Protection Affect Consumer Purchase Intention?—Trust as a Mediator and Privacy Concerns as a Moderator

Lecture notes in networks and systems 2026

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Authors: Fang Fang
DOI: 10.1007/978-3-032-10400-7_10
Cited by: 0
References: 4

Fields of Study & Subjects

Privacy Security and Data Protection Technology Adoption and User Behaviour Digital Platforms and Economics

Publication details

Journal / source
Lecture notes in networks and systems
Pages
95–105
Publication date
1 January 2026
Language
EN