Research on E-commerce Live Broadcast from the Perspective of Symbolic Consumption Theory: A Case Study of Dong Yuhui

Lecture notes in networks and systems 2026

View at publisher

Authors: Ji Yaru, Xiao Xiao

DOI: 10.1007/978-3-032-10400-7_18

Cited by: 0

References: 2

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Retail Behavior Studies E-commerce and Technology Innovations

References 2