Research on the Impact of Live Streaming by Internet Celebrities on Consumers’ Purchase Intention of Agricultural Products

Lecture notes in networks and systems 2026

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Authors: Yangyang Wu, Hongyan Wang

DOI: 10.1007/978-3-032-10400-7_41

Cited by: 0

References: 2

Fields of Study & Subjects

Technology Adoption and User Behaviour E-commerce and Technology Innovations Advanced Technologies in Various Fields

References 2