Determinants and Outcomes of Brand Love in the World of Football

Lecture notes in networks and systems 2026

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Authors: Anabela Maria Bello de Figueiredo Marcos, Luís Branco Roque
DOI: 10.1007/978-3-032-10721-3_28
Cited by: 0
References: 73

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Sports Gender and Society Customer Service Quality and Loyalty

Publication details

Journal / source
Lecture notes in networks and systems
Pages
311–325
Publication date
1 January 2026
Language
EN