Advanced Customer Segmentation in the Natural Supplements Industry to Enhance Marketing Strategies Using Big Data Tools

Lecture notes in networks and systems 2026

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Authors: Jorge Paz-Ojeda, Ivanna Sánchez-Montero, Sotaminga-Cinilin Marcelo
DOI: 10.1007/978-3-032-10721-3_63
Cited by: 0
References: 17

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Big Data and Business Intelligence

Publication details

Journal / source
Lecture notes in networks and systems
Pages
737–750
Publication date
1 January 2026
Language
EN