Gamification and Consumer Engagement: A Comparative Study Between Gamers and Non-Gamers

Lecture notes in networks and systems 2026

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Authors: J Sousa Neves, Margarida Freitas Oliveira, Clara Viseu, Lara Mendes Bacalhau
DOI: 10.1007/978-3-032-10728-2_14
Cited by: 0
References: 13

Fields of Study & Subjects

Educational Games and Gamification Digital Games and Media Virtual Reality Applications and Impacts

Publication details

Journal / source
Lecture notes in networks and systems
Pages
158–169
Publication date
1 January 2026
Language
EN