Strategic Mediatization of Brands: Benefits and Challenges of the Internet

Lecture notes in networks and systems 2026

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Authors: Rosa María Sobreira, Paula Arriscado
DOI: 10.1007/978-3-032-10728-2_15
Cited by: 0
References: 13

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Publication details

Journal / source
Lecture notes in networks and systems
Pages
170–177
Publication date
1 January 2026
Language
EN