Predicting the Effectiveness of B2B Marketing Strategies Using Deep Learning: A Multi-target Regression and Classification Approach

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Authors: Prasenjit Chakrabarty, Raj K Sinha
Cited by: 0
References: 15

Fields of Study & Subjects

Digital Marketing and Social Media Customer churn and segmentation Sentiment Analysis and Opinion Mining

Publication details

Journal / source
Lecture notes in networks and systems
Pages
12–23
Publication date
1 January 2026
Language
EN