The Mediating Role of Brand Attitude to Continuous Purchase Intention in Hotel Business

Lecture notes in electrical engineering 2026

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Authors: Fachry Abdullah, Tiurida Lily Anita
DOI: 10.1007/978-3-032-10898-2_38
Cited by: 0
References: 20

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Marketing and Advertising Strategies

Publication details

Journal / source
Lecture notes in electrical engineering
Pages
453–462
Publication date
1 January 2026
Language
EN