The Effectiveness of Social Media Networking as a Marketing Tool for Promoting Consumer Durable Goods in Tourism Industry

Springer eBooks 2026

View at publisher
Authors: A. K. Neeraja Rani, P. Pratheesha, M. Yugandharudu, J. N. J. Ravi Sharin, P. Shabanabi
DOI: 10.1007/978-3-032-11296-5_14
Cited by: 0
References: 10

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Marketing and Advertising Strategies

Publication details

Journal / source
Springer eBooks
Pages
207–224
Publication date
1 January 2026
Language
EN