The Role of Digital Marketing Analytics in Enhancing Passive Income from E-Commerce Platforms

Lecture notes in networks and systems 2026

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Authors: Anudeep Arora, Vibha Soni, Monika Sharma, Preeti Kulhari, Prashant Vats
DOI: 10.1007/978-3-032-11521-8_1
Cited by: 0
References: 8

Fields of Study & Subjects

Digital Marketing and Social Media Customer churn and segmentation Big Data and Business Intelligence

Publication details

Journal / source
Lecture notes in networks and systems
Pages
1–11
Publication date
1 January 2026
Language
EN