Innovative Brand Identity Design for China’s Time-Honored Brands Contemporary Empowerment of Cultural Heritage and Narrative Strategies in Short Video Communication

Springer series in design and innovation 2026

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Authors: Wenjing Wang, Nur Farazilla Mohd Arsad, Nurul Azlen binti Hanifah

DOI: 10.1007/978-3-032-11930-8_7

Cited by: 0

References: 1

Fields of Study & Subjects

Cultural and Communication Design Research Literature Culture and Aesthetics Consumer Behavior in Brand Consumption and Identification

References 1