Personalization in Digital Marketing: Enhancing Consumer Engagement Using AI

Communications in computer and information science 2026

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Authors: Neetika, Vrinda Abrol, Nidhi Agarwal, Anil Kumar Swain, Gaurav Vinchurkar
DOI: 10.1007/978-3-032-12232-2_15
Cited by: 1
References: 34

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Recommender Systems and Techniques

Publication details

Journal / source
Communications in computer and information science
Publisher
Springer Nature Switzerland
Pages
216–228
Publication date
1 January 2026
Language
EN