Content Themes and Self-presentation of Virtual Influencers - Exploring the Impact on User Engagement and Sentiment

Lecture notes in computer science 2026

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Authors: Laura Tölle, Torben Rehmer, Fynn Ruppel, Johann Müller, Matthias Trier
DOI: 10.1007/978-3-032-12801-0_6
Cited by: 0
References: 30

Fields of Study & Subjects

Persona Design and Applications Media Influence and Health AI in Service Interactions

Publication details

Journal / source
Lecture notes in computer science
Pages
82–101
Publication date
1 January 2026
Language
EN