Precision Marketing in the Age of Data Science: A Survey and an Ensemble-Based Framework

Lecture notes in networks and systems 2026

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Authors: Garigipati Rama Krishna, Satya Barghav Appari, S. Lakshmi Lalasa, Amara Jayanth, A. V. Jiya Jasmine
DOI: 10.1007/978-3-032-12827-0_23
Cited by: 0
References: 15

Fields of Study & Subjects

Customer churn and segmentation Digital Marketing and Social Media Consumer Market Behavior and Pricing

Publication details

Journal / source
Lecture notes in networks and systems
Pages
296–306
Publication date
1 January 2026
Language
EN