Innovative Green Marketing Strategies: Driving Sustainable Consumer Behavior in the Digital Era

Smart innovation, systems and technologies 2026

View at publisher
Authors: Gowsya Shaik, P. Pramod Kumar, G. Sunitha, N. Aruna
DOI: 10.1007/978-3-032-12830-0_31
Cited by: 1
References: 16

Fields of Study & Subjects

Environmental Sustainability in Business Impact of AI and Big Data on Business and Society Organizational and Employee Performance

Publication details

Journal / source
Smart innovation, systems and technologies
Publisher
Springer Nature Switzerland
Pages
370–388
Publication date
1 January 2026
Language
EN