The Role of Digital Influencers in the Purchase Intention Process

Lecture notes in networks and systems 2026

View at publisher
Authors: Inês Alves Vaz Serra, Patrícia Costa, Mariana Carvalho, Madalena Abreu
DOI: 10.1007/978-3-032-12879-9_13
Cited by: 0
References: 13

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Impact of Technology on Adolescents

Publication details

Journal / source
Lecture notes in networks and systems
Pages
127–138
Publication date
1 January 2026
Language
EN