Participation in Government Procurement: What Marketing Strategies to Apply?

Lecture notes in networks and systems 2026

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Authors: Dzhamiliya A. Sozaeva, Claudio Ruff Escobar, Marcelo Ruiz, Nadezda Abbas
DOI: 10.1007/978-3-032-12882-9_16
Cited by: 0
References: 8

Fields of Study & Subjects

Public Procurement and Policy Auction Theory and Applications Marketing and Advertising Strategies

Publication details

Journal / source
Lecture notes in networks and systems
Pages
183–194
Publication date
1 January 2026
Language
EN