Brand Identity Creation and Management for Decision Support System: NEXUS Agenda Case Study

Lecture notes in networks and systems 2026

View at publisher
Authors: Sandra Filipe, Camila Marinho, Valentina Chkoniya, Ana Rita Carqueija, L. Marques Ferreira
DOI: 10.1007/978-3-032-12882-9_28
Cited by: 0
References: 11

Fields of Study & Subjects

Marketing and Advertising Strategies Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Lecture notes in networks and systems
Pages
321–331
Publication date
1 January 2026
Language
EN