Drivers of Brand Love and Brand Loyalty in a Technological Context the Sony PlayStation

Lecture notes in networks and systems 2026

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Authors: Anabela Maria Bello de Figueiredo Marcos, Pedro Emanuel Balhau Nunes
DOI: 10.1007/978-3-032-12888-1_31
Cited by: 0
References: 70

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Education Sociology Communication Studies

Publication details

Journal / source
Lecture notes in networks and systems
Pages
358–372
Publication date
1 January 2026
Language
EN