Brand Engagement in Achieving Customer Satisfaction and Brand Loyalty for Sony’s Gaming

Lecture notes in networks and systems 2026

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Authors: Anabela Maria Bello de Figueiredo Marcos, Pedro Emanuel Balhau Nunes
DOI: 10.1007/978-3-032-12888-1_32
Cited by: 0
References: 85

Fields of Study & Subjects

Digital Games and Media Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour

Publication details

Journal / source
Lecture notes in networks and systems
Pages
373–387
Publication date
1 January 2026
Language
EN