Strategic Innovative Marketing and Tourism

Springer proceedings in business and economics 2026 Book Open access

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Authors: Androniki Kavoura, Ulrike Gretzel, Vasiliki Vrana
DOI: 10.1007/978-3-032-12968-0
Cited by: 3

Abstract

This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th ICSIMAT in 2025

Fields of Study & Subjects

Diverse Aspects of Tourism Research Service and Product Innovation Marketing and Advertising Strategies

Publication details

Journal / source
Springer proceedings in business and economics
Publisher
Springer Nature Switzerland
Publication date
1 January 2026
Language
EN
Document type
Book