A Machine Learning – Genetic Algorithm Based Media Mix Modeling

Smart innovation, systems and technologies 2026

View at publisher
Authors: Thejan Dulara, Indra Mahakalanda, Prasanga Jayathunga
DOI: 10.1007/978-3-032-12983-3_23
Cited by: 0
References: 4

Fields of Study & Subjects

Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting Digital Platforms and Economics

Publication details

Journal / source
Smart innovation, systems and technologies
Pages
229–238
Publication date
1 January 2026
Language
EN