Customer Loyalty Formation in the Digital Era: A Mediated-Moderated Model of Satisfaction, Trust, Brand Image, Engagement, and Perceived Value

Smart innovation, systems and technologies 2026

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Authors: Ch. Sahyaja, D. Harsha, G. Sruthi, Ch Shankar
DOI: 10.1007/978-3-032-12983-3_26
Cited by: 1
References: 21

Fields of Study & Subjects

Customer Service Quality and Loyalty Digital Marketing and Social Media Technology Adoption and User Behaviour

Publication details

Journal / source
Smart innovation, systems and technologies
Publisher
Springer Nature Switzerland
Pages
278–287
Publication date
1 January 2026
Language
EN