Media Mix Determination Model Using MCDA

Smart innovation, systems and technologies 2026

View at publisher
Authors: Sandali Tharumini, Indra Mahakalanda, Prasanga Jayathunga
DOI: 10.1007/978-3-032-12983-3_29
Cited by: 0
References: 12

Fields of Study & Subjects

Consumer Market Behavior and Pricing Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication details

Journal / source
Smart innovation, systems and technologies
Pages
301–310
Publication date
1 January 2026
Language
EN