Supervised Machine Learning-Based Optimal Media Mix Modelling to Evaluate the Sales Performance

Lecture notes in networks and systems 2026

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Authors: Sasini Gandhari Dabare, Indra Mahakalanda, Prasanga Jayathunga, Nathali Fernando
DOI: 10.1007/978-3-032-12987-1_32
Cited by: 0
References: 4

Fields of Study & Subjects

Forecasting Techniques and Applications Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Publication details

Journal / source
Lecture notes in networks and systems
Pages
346–355
Publication date
1 January 2026
Language
EN