AI-Driven Sustainable Marketing in the Metaverse and Consumer Purchase Intentions: A TPB Analysis

Lecture notes in networks and systems 2026

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Authors: Rhytheema Dulloo, Aditi Singh, Vinay Kiran
DOI: 10.1007/978-3-032-12987-1_35
Cited by: 1
References: 14

Fields of Study & Subjects

AI in Service Interactions Virtual Reality Applications and Impacts Advanced Technologies in Various Fields

Publication details

Journal / source
Lecture notes in networks and systems
Publisher
Springer Nature Switzerland
Pages
376–386
Publication date
1 January 2026
Language
EN