The Psychology of Digital Brand Engagement: Understanding Consumer Responses to UGC, BGC and AIGC

Lecture notes in networks and systems 2026

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Authors: Ioseb Gabelaia
DOI: 10.1007/978-3-032-12987-1_6
Cited by: 0
References: 31

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

Publication details

Journal / source
Lecture notes in networks and systems
Pages
47–58
Publication date
1 January 2026
Language
EN