Content Marketing and Corporate Brand Awareness in the Philippines: A Structural Equation Model (SEM)

Lecture notes in networks and systems 2026

View at publisher

Authors: Ronald C. Barriga, Dan Jeward Rubis, Arlene A. San Pablo, Helinor Y. Medina

DOI: 10.1007/978-3-032-12996-3_4

Cited by: 0

References: 12

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Consumer Behavior in Brand Consumption and Identification

References 12