Driving Change: Analyzing Visual Advertisements of Tata EV Cars Through Archetypal Branding Through Sustainable Advertising

Smart innovation, systems and technologies 2026

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Authors: B. Gokul, Arumugam Balasubramanian

DOI: 10.1007/978-3-032-12999-4_47

Cited by: 0

References: 21

Fields of Study & Subjects

Environmental Sustainability in Business Marketing and Advertising Strategies Media Gender and Advertising

References 21