Optimizing Ad Campaigns: A Deep Dive into Machine Learning Strategies for Advertising Agencies

Lecture notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2026

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Authors: Vivek Kumar Prasad, Debabrata Dansana, D. Anil Kumar, Santosh Kumar Panda, Tanmaya Kumar Bhoi
DOI: 10.1007/978-3-032-13009-9_1
Cited by: 0
References: 13

Fields of Study & Subjects

Consumer Market Behavior and Pricing Customer churn and segmentation Digital Marketing and Social Media

Publication details

Journal / source
Lecture notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
Pages
3–14
Publication date
1 January 2026
Language
EN