AI Adoption in Emerging E-Commerce Markets: A Strategic Comparison of Takealot and Global Leaders

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Authors: Shavir Sejal Morar, Rhulani Maluleka
Cited by: 0
References: 7

Fields of Study & Subjects

Technology Adoption and User Behaviour AI in Service Interactions Big Data and Business Intelligence

Publication details

Journal / source
Lecture notes in computer science
Pages
254–271
Publication date
1 January 2026
Language
EN