How Do Display Cues Affect Purchase Intention in the Live-Streaming Context: The Moderating Role of Perceived Value

Lecture notes in computer science 2026

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Authors: Xin Wen, Zirui Tang, Haorun Song

DOI: 10.1007/978-3-032-13167-6_19

Cited by: 0

References: 51

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Retail Behavior Studies Behavioral Health and Interventions

References 51