A System for Advanced Customer Predictive Analytics for Marketing Automation and Market Accountability

Lecture notes in networks and systems 2026

View at publisher
Authors: Reena Mahapatra Lenka, Jaya Chitranshi, Vanishree Pabalkar
DOI: 10.1007/978-3-032-13203-1_19
Cited by: 0
References: 13

Fields of Study & Subjects

Digital Marketing and Social Media Customer churn and segmentation AI in Service Interactions

Publication details

Journal / source
Lecture notes in networks and systems
Pages
194–203
Publication date
1 January 2026
Language
EN