Globale Marketingstrategien

Springer eBooks 2026 Book

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9
Cited by: 0

Fields of Study & Subjects

International Business and FDI Marketing and Advertising Strategies Business Strategies and Innovation

Publication details

Journal / source
Springer eBooks
Publication date
1 January 2026
Language
DE
Document type
Book