Globale Markenführung und Kommunikation

Springer eBooks 2026 Book chapter

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9_10
Cited by: 0
References: 40

Fields of Study & Subjects

Marketing and Advertising Strategies Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Springer eBooks
Pages
279–318
Publication date
1 January 2026
Language
DE
Document type
Book chapter