Globale Digitalmarketingstrategie

Springer eBooks 2026 Book chapter

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9_11
Cited by: 0
References: 5

Fields of Study & Subjects

Digital Innovation in Industries ICT Impact and Policies Digital Platforms and Economics

Publication details

Journal / source
Springer eBooks
Pages
319–351
Publication date
1 January 2026
Language
DE
Document type
Book chapter