Organisationsdesign für globale Marketingstrategie

Springer eBooks 2026 Book chapter

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9_12
Cited by: 0
References: 32

Fields of Study & Subjects

International Business and FDI Organizational Management and Leadership Organizational Management and Innovation

Publication details

Journal / source
Springer eBooks
Pages
353–386
Publication date
1 January 2026
Language
DE
Document type
Book chapter