Das globale Marketingumfeld

Springer eBooks 2026 Book chapter

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9_2
Cited by: 0
References: 22

Fields of Study & Subjects

International Business and FDI Marketing and Advertising Strategies Globalization Economics and Policies

Publication details

Journal / source
Springer eBooks
Pages
19–53
Publication date
1 January 2026
Language
DE
Document type
Book chapter