Schritte zur Entwicklung globaler Marketingstrategien

Springer eBooks 2026 Book chapter

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9_5
Cited by: 0
References: 14

Fields of Study & Subjects

International Business and FDI Business Strategies and Innovation Marketing and Advertising Strategies

Publication details

Journal / source
Springer eBooks
Pages
115–140
Publication date
1 January 2026
Language
DE
Document type
Book chapter