Segmentierung, Zielgruppenbestimmung und Positionierung in globalen Märkten

Springer eBooks 2026 Book chapter

View at publisher
Authors: Bodo B. Schlegelmilch
DOI: 10.1007/978-3-032-13252-9_6
Cited by: 0
References: 41

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Behavior and Market Dynamics International Business and FDI

Publication details

Journal / source
Springer eBooks
Pages
141–174
Publication date
1 January 2026
Language
DE
Document type
Book chapter