The Secret Power of Words: Using NLP in Advertising

Contributions to economics 2026 Book chapter

View at publisher
Authors: Franco Greco
DOI: 10.1007/978-3-032-13458-5_14
Cited by: 0
References: 26

Fields of Study & Subjects

Media Influence and Health Semiotics and Representation Studies Linguistic research and analysis

Publication details

Journal / source
Contributions to economics
Pages
249–266
Publication date
1 January 2026
Language
EN
Document type
Book chapter