The Use of Generative Artificial Intelligence in Market Communication in the Era of the Internationalisation of Enterprises

Lecture notes in networks and systems 2026

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Authors: Bogusława Drelich-Skulska, Magdalena Sobocińska, Artur Rot
DOI: 10.1007/978-3-032-13869-9_14
Cited by: 0
References: 6

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Digital Innovation in Industries

Publication details

Journal / source
Lecture notes in networks and systems
Pages
175–186
Publication date
1 January 2026
Language
EN