When the Customer Becomes a Co-creator: Prosumers, Organizational Development, and AI

Lecture notes in networks and systems 2026

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Authors: Andrzej Greńczuk, Kamila Łuczak, Iwona Chomiak-Orsa, Dorota Jelonek, Andrzej Małowiecki
DOI: 10.1007/978-3-032-13869-9_17
Cited by: 0
References: 27

Fields of Study & Subjects

AI in Service Interactions Service and Product Innovation Digital Marketing and Social Media

Publication details

Journal / source
Lecture notes in networks and systems
Pages
214–226
Publication date
1 January 2026
Language
EN