Narrative AI Strategies for Media, Ethics and Higher Education Impulse Perspectives from Practice Based Media Education

The transformation of narrative creation, authorship, and authenticity in the age of Generative AI is not merely a technological shift, but a cultural, epistemic, and ethical realignment. This paper argues that this transformation requires a threefold competence profile—technical proficiency, narrative design capability, and ethical reflexivity—cultivated in both higher education and corporate practice. This motive connects interdisciplinary teaching with strategic implications for communication, marketing, and oragnisational governance, bridging theory and real-world applications.